Dental health tip text overlay from @joycethedentist

A dentist looks directly at the camera while a text overlay explains the proper resting position for the jaw and tongue: teeth should not touch except when chewing, and the tongue should rest at the roof of the mouth.

Creator: @joycethedentist on TikTok

Video format

One Shot

Video outline

  1. State surprising expert advice
  2. Trigger viewer self-assessment
  3. Imply a common mistake

Narrative framework

The Involuntary Self-Audit

Narrative framework logic

Presenting a surprising or counter-intuitive piece of information about a common, subconscious behavior, which compels the viewer to immediately check their own actions and experience a moment of self-discovery.

Topics: Health, Wellness, Education

Concepts: Pro Tip One Shot, Relatable One Shot

Formats: One Shot

Elements: Text Overlay, Title Text Hook

Account types: Personal Brand

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