Surreal product resilience test from @monte

A man with a red-painted face, dressed in a suit, is subjected to blasts of air and doused with water. He then quickly styles his hair, and the video concludes by revealing a tube of 'MONTE' hair product, with the man smiling and giving a thumbs-up to demonstrate its effectiveness.

Creator: @monte on Instagram

Video format

Cinematic Trailer

Video outline

  1. Establish extreme chaos
  2. Apply the solution
  3. Reveal instant perfection

Narrative framework

The Chaos to Control Transformation

Narrative framework logic

To demonstrate a product's extreme effectiveness by subjecting a subject to a gauntlet of chaotic elements and then showing an instantaneous, perfect transformation after the product is applied.

Topics: Advertising, Beauty, Menswear

Concepts: Product Promo, Vibe Showcase, Challenge

Formats: Cinematic Trailer

Elements: Speed Ramping, Foley Sound, Color Grading

Account types: Brand

4,940,936 views