Employees compete in suitcase packing challenge from @away
The video showcases a competition among four employees of the luggage brand Away to determine who can fit the most items into a single suitcase. It follows each participant—Gabby, Patrick, Emily, and Josh—as they pack and struggle to close the luggage, with text overlays revealing their final item counts. The video builds suspense around the final contestant, Josh, who ultimately wins the challenge, prompting a celebratory reaction from his colleagues.
Creator: @away on Instagram
Video format
10 Shot
Video outline
- Introduce a relatable challenge.
- Showcase escalating attempts.
- Reveal a surprising winner.
- Celebrate the final victory.
Narrative framework
The Escalating Gauntlet
Narrative framework logic
A series of participants attempt the same quantifiable challenge, with each subsequent attempt incrementally outperforming the last, culminating in a decisive winner who uses a superior method.
Concepts: Challenge, Brand Showcase
Formats: 10 Shot
Elements: Montage Editing, Text Overlay, Trending Audio
Account types: Brand
Transcript excerpt
You don't have to go fast. Oh my
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