BTS group photo promoting Oreo cookies from @oreo

A promotional photograph featuring the seven members of the K-Pop group BTS. They are posing with special edition Oreo BTS cookies against a black background, with a text overlay at the top prompting viewers to 'tag yourself', leveraging a popular meme format for engagement.

Creator: @oreo on Instagram

Video format

Single Photo

Video outline

  1. Pose direct identity prompt
  2. Display array of archetypes
  3. Model participation with example

Narrative framework

The Identity Mirror

Narrative framework logic

This framework uses a single, visually dense image featuring multiple distinct characters or archetypes. An overlay text directly prompts the audience to self-identify with one of the options, driving engagement through comments and personal association.

Topics: K-Pop, Advertising, Celebrity, Food

Concepts: Product Promo, Team Showcase, Trendjacking

Formats: Single Photo

Elements: Text Overlay, Product Placement, Solid Color Background

Account types: Brand, Personal Brand