Relatable Zillow scrolling at game from @zillow

The video shows a person from a first-person perspective at a baseball game, holding a hot dog while simultaneously scrolling through expensive home listings in Chicago on the Zillow app.

Creator: @zillow on Instagram

Video format

One Shot

Video outline

  1. Establish engaging environment
  2. Reveal unexpected, relatable activity
  3. Label the shared habit

Narrative framework

The Secret Habit Juxtaposition

Narrative framework logic

Placing a common, often private, digital habit into an unexpected and highly specific real-world context to create a moment of surprising relatability.

Topics: Real Estate, Lifestyle, Local

Concepts: Relatable One Shot, Pope In The Pool Multitask

Formats: One Shot

Elements: Text Overlay, In-Scene Media Playback, Mood Music

Account types: Brand

Transcript excerpt

Welcome to Chicago, the winning city of America.

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