Refuting claims with extreme stunt from @monte

The creator presents negative claims about their brand ('MONTE is a scam') via text overlay while a man in a suit stands on a biplane. To refute these claims, the video shows the man wing walking at high speeds, with text stating they are 'risking our lives' to prove their product. The video concludes by showing the man's hair is still styled, revealing the product is a hair pomade that is 'Restyleable up to 140mph'.

Creator: @monte on Instagram

Video format

10 Shot

Video outline

  1. Present common skepticism
  2. Execute an extreme test
  3. Reveal successful outcome
  4. Show the responsible product

Narrative framework

The Extreme Proof Framework

Narrative framework logic

To validate a product claim by subjecting it to an absurdly extreme and visually undeniable test, directly addressing and refuting audience skepticism.

Topics: Advertising, Brand Marketing, Beauty, Aviation

Concepts: Challenge, Product Demo, Brand Showcase

Formats: 10 Shot

Elements: Drone Footage, Montage Editing, Mood Music, Text Overlay, Title Text Hook

Account types: Brand

3,901,114 views