Choose which home amenity to eliminate from @zillow

The image presents a social game prompting viewers to make a difficult choice. It displays five desirable housing amenities (parking, balcony, in-unit laundry, natural light, hardwood floors) under the title 'One has to go', aiming to generate engagement through comments and debate.

Creator: @zillow on Instagram

Video format

Single Photo

Video outline

  1. Pose a forced-choice challenge
  2. Present a set of desirable options
  3. Force the elimination of one item

Narrative framework

The Elimination Game Framework

Narrative framework logic

Drives engagement by presenting a set of universally desirable options and forcing the audience to choose one to eliminate. The tension between wanting all options and being forced to sacrifice one creates a strong incentive for comments and debate.

Topics: Real Estate, Lifestyle, Home Decor

Concepts: Relatable One Shot, Social Game Challenge

Formats: Single Photo

Elements: Text Overlay, Grid Layout Showcase, Minimalist Layout

Account types: Brand, Personal Brand