Animated ad for BOGO deal from @jimmyjohns

The video presents a promotional graphic for Jimmy John's, showcasing two toasted sandwiches with the text 'BOGO FREE'. It then animates in the text 'Toasted Sandwiches' and an 'ORDER NOW' button to encourage immediate action.

Creator: @jimmyjohns on Instagram

Video format

Faceless

Video outline

  1. Present compelling value proposition
  2. Visualize the product reward
  3. Issue a direct call to action

Narrative framework

The Direct Offer Funnel

Narrative framework logic

To present a high-value offer in the most direct and visually compelling way possible, minimizing cognitive load and driving an immediate action.

Topics: Food, Advertising, Restaurant

Concepts: Product Promo

Formats: Faceless

Elements: Title Text Hook, Motion Graphics, Direct Call-to-Action, Promotional End Card

Account types: Brand

3,827,752 views