Illustration of a distressed doctor. from @propublica

Video format

Carousel

Video outline

1. State a devastating outcome.
2. Reveal a surprising cause.
3. Anchor with an emotional visual.

Hook overview

The entire single-slide post functions as the hook. It combines a visceral, high-stakes headline with a somber, narrative-rich illustration to immediately stop the scroll and create a powerful need for context.

Title hook

Babies are bleeding to death as parents reject a vitamin shot given at birth

Verbal hook

Babies are bleeding to death as parents reject a vitamin shot given at birth

Visual hook

An emotionally charged illustration of a doctor, his face and hands colored a stark red, rubbing his eyes in exhaustion and distress in a nursery with empty bassinets. The dramatic coloring and posture immediately convey a sense of crisis and tragedy.

Hook strategies

1. curiosity-open-loops
2. opinions-polarization

Payoff

The payoff (the full story, data, and context) is intentionally deferred to the caption and an external link, making the slide a powerful lead-generation tool for a larger piece of content.

Narrative framework

The Tragic Premise Hook

Narrative framework logic

Use a single, emotionally charged image and a shocking headline to establish a high-stakes problem, compelling the audience to seek the full story in the caption and external link. It front-loads the entire emotional and intellectual hook into one static slide.

Narrative framework breakdown

• frameworkName: The Tragic Premise Hook
• frameworkType: Standard Narrative
• coreLogic: Use a single, emotionally charged image and a shocking headline to establish a high-stakes problem, compelling the audience to seek the full story in the caption and external link. It front-loads the entire emotional and intellectual hook into one static slide.
• confidence: 95
• pendingStatus: created