STI prevention question on blue background from @yalesph

A social media graphic from the Yale School of Public Health designed to raise awareness for STI Awareness Month. It features a text prompt on a blue gradient background, asking viewers to engage their friends in a conversation about STI prevention methods in a playful, shareable way.

Creator: @yalesph on Instagram

Video format

Carousel

Video outline

  1. Pose a playful identity question
  2. Frame it as a social challenge
  3. Anchor with institutional branding

Narrative framework

The Social Identity Prompt

Narrative framework logic

Frames a serious or complex topic as a lighthearted, shareable social game by asking users to assign a related identity to themselves or their friends. This leverages the 'which X are you?' meme format to drive engagement and conversation.

Topics: Health, Education, Friendship, Women's Health

Concepts: Public Service Announcement, Social Game Challenge, Statement Carousel

Formats: Carousel

Elements: Text Overlay, Minimalist Layout, Color Grading

Account types: Brand

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