Sarcastic ice cream ad in blizzard from @ellescafe

A woman representing her cafe stands in a blizzard holding an ice cream cone, sarcastically describing the weather as beautiful. She invites viewers to get ice cream and ride a scooter before being completely buried by a large amount of snow thrown at her from off-camera.

Creator: @ellescafe on Instagram

Video format

Speaker address

Video outline

  1. State an ironic premise
  2. Make an absurd suggestion
  3. Punctuate with physical comedy
  4. Escalate the absurdity
  5. Deliver overwhelming final punchline

Narrative framework

The Ironic Escalation

Narrative framework logic

Creating humor by presenting a situation where the spoken narrative is in direct, ironic conflict with the visual reality, and then escalating the absurdity of the suggestions until a final, overwhelming physical punchline.

Topics: Local Business, Food, Local Culture, Winter Landscape

Concepts: Satirical Product Pitch

Formats: Speaker address

Account types: Local Business, Personal Brand

Transcript excerpt

I'm Al from Belle's Cafe, and it's an absolutely beautiful day here today in Regina, Saskatchewan. Come get an ice cream cone. Maybe take one of the city's scooters out for a spin.

251,877 views