Creator shares landing page learnings from @angus.sewell

The creator shares three surprising findings from A/B testing his personal landing page. He first stresses the importance of installing analytics, then reveals that a simple, stripped-down page design outperformed a complex, animated one. Finally, he recommends replacing email forms with a "text me" button using an iMessage API for mobile traffic, suggesting specific services to use.

Creator: @angus.sewell on Instagram

Video format

Overlay Explainer

Video outline

  1. Shatter a common assumption
  2. Reveal surprising test results
  3. Provide actionable shortcuts
  4. Promise future insights

Hook overview

A bold declaration that a personal experiment has completely overturned a widely-held belief, creating immediate intrigue and promising a valuable, contrarian perspective.

Title hook

Downgraded everything. Doubled everything.

Verbal hook

Data just completely wrecked every assumption I had about landing pages.

Visual hook

A close-up shot of the creator speaking directly to the camera while holding the microphone from his wired earbuds close to his mouth, creating a raw and intimate feel.

Hook strategies

  1. transformation-payoff
  2. curiosity-open-loops

Payoff

A commitment to continue experimenting and sharing future findings, creating an open loop that encourages the viewer to follow for ongoing value.

Narrative framework

The Contrarian Playbook

Narrative framework logic

The creator presents a series of counter-intuitive findings from a personal experiment, providing specific, actionable tools and shortcuts for each finding to prove their value and encourage replication.

Narrative framework breakdown

  • frameworkName: The Contrarian Playbook
  • frameworkType: List-Style Narrative
  • coreLogic: The creator presents a series of counter-intuitive findings from a personal experiment, providing specific, actionable tools and shortcuts for each finding to prove their value and encourage replication.
  • confidence: 95
  • pendingStatus: created

Topics: Marketing, Web Design, Digital Marketing

Concepts: Rapid Fire Listicle, Breakdown

Elements: Graphic Overlay, Jump Cut, Title Text Hook

Account types: Personal Brand

Transcript excerpt

Data just completely wrecked every assumption I had about landing pages. I split tested every crazy idea that I had on my LinkedIn bio page, and only three things actually better. First of all, holy shit. If you don't have analytics, bro, Claude got you sorted. Just give it this prompt. I guarantee your findings will surprise you. It might just be a me thing, but holy shit. Speaking of surprises, I thought like a really expensive looking website would win, but no. It was the fucking simple one. Fuck. I spent so much time on Word of Good, try testing this yourself. Just give Claude this prompted guy. If you get a lot of mobile traffic from like Instagram or something, holy shit, bro. This is the song. I didn't know this until the other day. You can get an iMessage API, then just fucking link it to your landing page. I looked at a bunch of these and I went with the loop message. The others are probably good. Other than SendBlue, unless you wanna spend $3,000 a month, I will keep you updated as I test more silly ideas.

185,481 views