Merriam-Webster correcting common phrases. from @merriamwebster

This is a single-image post from Merriam-Webster featuring a list of commonly misspelled or misused English idioms. The post uses a humorous, authoritative tone to educate its audience on the correct phrasing, presented as a simple text graphic on a black background.

Creator: @merriamwebster on Instagram

Video format

Single Photo

Video outline

  1. Set a disarming tone
  2. Present a corrective list
  3. Deliver a witty payoff

Narrative framework

The Gentle Correction Listicle

Narrative framework logic

Frame a list of common mistakes with a disarming, ironic preamble to deliver corrective information in a non-confrontational, highly shareable format. The audience's self-recognition of the errors drives engagement.

Topics: Education, Culture, Communication

Concepts: Rapid Fire Listicle, Public Service Announcement, Statement Carousel

Formats: Single Photo

Elements: Text Overlay, Solid Color Background, Minimalist Layout

Account types: Brand