Surprise lip balm unboxing process from @nyxcosmetics

The creator unboxes a NYX x M&M's 'Smushy Surprize' blind bag. They first show the front and back of the yellow packaging, then tear it open to reveal a bright green tube of matte lip balm. They proceed to unscrew the cap, squeeze out the product, and swatch the sheer green balm on their arm to show its texture and color.

Creator: @nyxcosmetics on TikTok

Video format

Vlog

Video outline

  1. Present mystery package
  2. Show potential results
  3. Reveal the actual result
  4. Demonstrate product performance

Narrative framework

The Curiosity Box

Narrative framework logic

To create and resolve a curiosity gap by unboxing a 'blind bag' or mystery item, revealing its identity and then demonstrating its function in a visually and sonically satisfying way.

Topics: Makeup, Cosmetics / Skincare, Collectibles

Concepts: Surprise Reveal, Product Showcase

Formats: Vlog

Elements: Montage Editing, Mood Music

Account types: Brand

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