Testing suitcase durability with fire from @away

A creator dressed in a white protective suit walks up to a silver hard-shell suitcase standing alone in an empty warehouse, sets the top of it on fire, allows it to burn intensely for several seconds, and then extinguishes the flames with a fire extinguisher to demonstrate the product's durability.

Creator: @away on Instagram

Video format

One Shot

Video outline

  1. Isolate object for testing
  2. Introduce extreme threat
  3. Dramatically counter threat
  4. Reveal object's survival

Narrative framework

The Extreme Durability Test

Narrative framework logic

To demonstrate a product's extreme resilience by subjecting it to a visually spectacular destructive force and revealing its survival.

Topics: Luggage, Product Design

Concepts: Product Demo, Challenge, Brand Showcase

Formats: One Shot

Account types: Brand

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