Sports clip with caption CTA from @ariellehoulihan

The creator shares a controversial clip from a college volleyball broadcast where a commentator makes aggressive remarks about a player's celebrations. Instead of speaking in the video, the creator uses prominent top and bottom text overlays to direct viewers to the caption, where they provide a detailed, passionate defense of the player and discuss the importance of LGBTQ+ representation in the sport.

Creator: @ariellehoulihan on Instagram

Video format

One Shot

Video outline

  1. Show controversial raw clip
  2. Highlight shocking audio statement
  3. Direct viewer to caption

Narrative framework

The Caption-Driver Controversy Hook

Narrative framework logic

Leveraging a short, shocking piece of raw media as a pure visual and audio hook to drive the audience into a long-form, nuanced written essay in the caption.

Topics: Sports, College Sports, LGBTQ+ Culture, Social Activism

Concepts: Read Caption, Hot Take

Formats: One Shot

Elements: Read Below CTA, Text Overlay, Dynamic Word-by-Word Captions

Account types: Personal Brand, Curator

Transcript excerpt

'20 tier, 21. I'm amazed Jordan Lucas hasn't been popped by somebody. The antics he's making under the net, it's very distasteful.

3,944,511 views