Demonstrate branded makeup filter tool from @nyxcosmetics

The creator introduces a new NYX Cosmetics AR filter that recommends eyeliner shades based on eye color, demonstrates the filter to select a green shade for her brown eyes, and applies the product in two different styles while highlighting its smooth application and pigmentation, concluding with a call-to-action for viewers to try the filter themselves.

Creator: @nyxcosmetics on TikTok

Video format

Speaker address

Video outline

  1. Introduce interactive selection tool
  2. Generate personalized product options
  3. Select and apply product
  4. Highlight key product benefits
  5. Prompt viewer style preference

Narrative framework

The Interactive Tool-to-Trial Pipeline

Narrative framework logic

Using a digital interactive tool to generate a personalized recommendation, which seamlessly transitions into a physical product demonstration and performance review.

Topics: Makeup, Beauty, Cosmetics / Skincare

Concepts: Product Demo

Formats: Speaker address

Elements: Direct Call-to-Action, Text Overlay

Account types: Brand, Personal Brand

Transcript excerpt

So NYX professional makeup has a brand new filter that helps you pick out your liner shade based on your eye color. Let's go ahead and give it a try and see what colors we get. If you have brown eyes like mine, these are the shades that they recommend. I am living for this green, so let's go ahead and do this one. I have a classic option and then something a little bit more edgy. You see how this is gliding so smooth? One swipe and you get so much pigment. Tier slanted tip gives me so much precision. You see how I didn't even struggle to do that? Exactly. Go try the filter and tell me which side you're picking, classic or graphic.

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