Bait and switch advice yap from @zesstysauce
The creator walks down a city street delivering a seemingly earnest observation about how 'normal' girls go viral at sporting events instead of cheerleaders. He transitions this observation into a wholesome motivational message about being yourself, before abruptly undercutting the entire premise with a crude, comedic punchline right as the video cuts off.
Creator: @zesstysauce on TikTok
Video format
Yap
Video outline
- State relatable cultural observation
- Deliver fake wholesome lesson
- Subvert with cynical punchline
Narrative framework
The Wholesome Bait-and-Switch
Narrative framework logic
Hooking the viewer with a relatable societal observation, building up to a fake inspirational moral, and abruptly undercutting it with a cynical, comedic punchline.
Topics: Comedy, Internet Culture, Dating
Concepts: Satirical Advice
Formats: Yap
Elements: Dynamic Handheld Camera, Dynamic Word-by-Word Captions
Account types: Personal Brand
Transcript excerpt
Ever no how it's never the hot cheerleader dolled up in tons of makeup who goes viral during the college basketball broadcast? It's the cute girl sitting in the crowd who the camera pans to briefly. She's wearing jeans and a tier shirt with her university name on it. That's who the Internet becomes obsessed with. So let this best lesson to you. Just go out there and be yourself. That's who the world will fall in love with. It also helps if you have huge
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