Relatable thoughts after a haircut from @itskatesteinberg
The creator sits in her car and directly addresses the camera to share a relatable urge about wanting to cut her hair even shorter just a week after getting a haircut. She uses a POV text overlay to set the context, gestures to her current and desired hair lengths to visually demonstrate her thoughts, and concludes by trying to talk herself out of making an impulsive decision.
Creator: @itskatesteinberg on Instagram
Video format
Yap
Video outline
- State relatable phenomenon
- Provide contextual backstory
- Confess escalating urge
- Express internal conflict
Narrative framework
The Relatable Urge Confession
Narrative framework logic
Leveraging a highly specific, irrational behavioral loop to drive community validation and engagement through shared experience.
Formats: Yap
Elements: Text Overlay
Account types: Personal Brand
Transcript excerpt
Is this what happens when you have short hair? I got my haircut from, like, here to here last week, and I already wanna go shorter. I'm already thinking, like, at my shoulder, but I know I should wait a week. I'm not gonna touch.
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