Mom curates vibe with Poppi soda from @justmandss

The creator sits in her car with her child in the back seat, holding two cans of Poppi soda. She lists off the elements of her current 'vibe' (lip gloss, windows down, affirmations) before opening a can, taking a sip, and enthusiastically dancing to a trending song to demonstrate her mood and promote the beverage.

Creator: @justmandss on Instagram

Video format

Yap

Video outline

  1. Declare the aspirational goal
  2. List the essential components
  3. Execute the kinetic payoff

Narrative framework

The Aesthetic Checklist & Drop

Narrative framework logic

Establishing a specific mood or lifestyle by rapidly listing its essential components, culminating in a kinetic payoff where the creator embodies that exact mood.

Topics: Beverages, Motherhood, Lifestyle, Influencer Marketing

Concepts: Aesthetic Pairing, Product Promo

Formats: Yap

Elements: Product Placement, Text Overlay, Trending Audio

Account types: Personal Brand

Transcript excerpt

Puppies, besties, lip floss, window sound, changing our phrases out, saying our affirmations. How about you? How about you? Go.

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