Interactive prompt for food reveal from @judysfamilycafe

A woman runs towards the camera on a sidewalk in front of a restaurant, prompted by a text overlay that tells the viewer to 'hold the red button'. The video then cuts to a close-up of the woman smiling and presenting a plate of pancakes directly to the camera.

Creator: @judysfamilycafe on Instagram

Video format

One Shot

Video outline

  1. Present interactive challenge
  2. Show effortful progress
  3. Deliver promised reward

Narrative framework

The Interactive Delivery

Narrative framework logic

A gamified call-to-action that implies viewer participation causes a character to physically traverse a space to deliver a promised reward directly to the camera.

Topics: Food, Local Business, Restaurant

Concepts: Fourth Wall Break

Formats: One Shot

Elements: Title Text Hook, Annotation Overlay

Account types: Local Business, Personal Brand

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