Documenting my struggling bar renovation from @yohnmav

The creator explains that his bar is struggling and needs a makeover. He walks through the space, which is inside a historic bowling alley, critiquing the lack of a cohesive theme and the drab wall color. After removing old posters, he directly asks his audience to comment with what color he should paint the walls, promising to do it the next day and telling them to follow to see the results.

Creator: @yohnmav on Instagram

Video format

Vlog

Video outline

  1. State a relatable failure
  2. Diagnose the core problem
  3. Take one symbolic action
  4. Ask audience for next step

Narrative framework

The Community Co-Creation Journey

Narrative framework logic

Presenting a relatable problem, initiating a transformation, and then empowering the audience to dictate the next step, creating a serialized journey they are invested in.

Topics: Local Business, Interior Design, DIY, Entrepreneurship

Concepts: Journey Documentation, Q&A Response

Formats: Vlog

Elements: Text Overlay, Voiceover, Jump Cut, B-Roll Cutaway

Account types: Personal Brand, Local Business

Transcript excerpt

My bar isn't doing well. Dude, it's because it looks like shit in there. Alright. It's not that bad. It's just missing a beat. Having beer specials on the wall doesn't make it a dive bad. And the schedule from the Chicago Bears 2024 season doesn't make it a sports bar either. Then what is it? Well, it's a bad, but it's located inside a local neighborhood bowling alley, a place that's been here for almost sixty years. That many years comes with a lot of good days and bad ones. I think it's time to get rid of the bad. That's better, right? Yeah. It's better, but for the life of me, I can't understand why they decided to paint this gray. This is a place for entertainment. Literally a giant place to have fun. How is that fun? Anyways, guys, let me know what color I should throw on these walls. Whatever color you choose, I'm gonna paint tomorrow. So if you wanna see how it turns out, bother your boy.

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