Creator reviews impressive website design from @design_by_brady

The creator showcases and analyzes Formula 1 driver Lando Norris's new website, highlighting its impressive design features like WebGL effects, parallax scrolling, and a helmet gallery. He then uses the website as a case study to argue that this level of curated personal branding is the future for all athletes, concluding with a perfect 10/10 rating.

Creator: @design_by_brady on Instagram

Video format

Talking Head Edit

Video outline

  1. State a superlative judgment
  2. Showcase novel interactive features
  3. Highlight cohesive design elements
  4. Frame it as an industry benchmark
  5. Deliver a conclusive final rating

Narrative framework

The Expert Showcase

Narrative framework logic

To build an irrefutable case for a subject's excellence by presenting a series of increasingly compelling pieces of evidence, culminating in a grand thesis about its industry-wide importance.

Topics: Web Design, Branding, Sports Marketing, Personal Brand

Concepts: Case Study Breakdown, Showcase

Formats: Talking Head Edit

Elements: Screen Recording, B-Roll Cutaway, Annotation Overlay

Account types: Personal Brand

Transcript excerpt

Designers are absolutely losing their mind of Orlando Norris's new website. When you move your worse, these WebGL effects reveal the current helmet he's wearing. That scrolls into this custom parallax effect that reveals his signature in real time. From the horizontal scroll in this season timeline to this wall of helmet designs he's worn throughout his career, this website is incredibly well curated. Even his store for merch features high level art direction and doesn't feel tacked on. This is the future of sports branding. In the age of NIL, from college to pros, every athlete should be carefully curating every touch point of their brand. 10 out of 10, no notes.

609,560 views