Text overlay tells relationship joke from @mikeinprogress_

The creator acts out a scenario described by a text overlay. He stands next to a Christmas tree and pretends to search for his wife in a crowd, then points and walks away as if he's found her after hearing the phrase 'I hate men,' as stated in the text.

Creator: @mikeinprogress_ on Instagram

Video format

One Shot

Video outline

  1. Establish a search scenario
  2. Introduce a unique identifier
  3. Confirm discovery with action

Narrative framework

The Signal & Find

Narrative framework logic

A character uses a specific, often humorous or stereotypical, auditory or visual cue to locate a target (person, object, etc.) in an ambiguous environment. The humor comes from the specificity and relatability of the cue.

Topics: Relationships, Comedy

Concepts: Relatable One Shot

Formats: One Shot

Elements: Text Overlay, Trending Audio

Account types: Personal Brand

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