Explainer with illustrative image overlays from @myhealthforward

The creator explains that Nestle and other chocolate companies are reducing cocoa content in their products due to cost and yield issues, leading to some candies no longer being classifiable as "chocolate." He provides specific examples of affected brands, details the replacement ingredients like vegetable oil and sugar, and connects this trend to a partnership between Mars and a biotech firm to develop gene-edited cacao plants. He concludes by suggesting this is why consumers might notice a difference in their favorite chocolates.

Creator: @myhealthforward on Instagram

Video format

Greenscreen Talking Head

Video outline

  1. State a surprising reversal
  2. Reveal the hidden downgrade
  3. Name the familiar casualties
  4. Connect to a larger plot

Narrative framework

The Hidden Downgrade

Narrative framework logic

To expose a negative, hidden change in a familiar product or system by revealing the 'why,' naming specific examples, and connecting it to a larger, more concerning trend.

Topics: Food, Business, Health

Concepts: Headlines, Breakdown

Formats: Greenscreen Talking Head

Elements: Image Overlay

Account types: Personal Brand

Transcript excerpt

Best can no longer label a number of its candies as chocolate because it cut out so much cocoa. Chocolate companies have been quietly removing cocoa from their products due to decreased cacao yields and increased prices. In place of cocoa, companies are using more vegetable oils, sugar, and other ingredients. Toffee Crisp and Blue Ribbon no longer can be called chocolate, as well as Almond Joy, Mr. Good, and Rolo no longer being able to advertise as having milk chocolate. The New York Times article covering these changes comes only months after the producer Mars announced a partnership with a better Monsanto backed firm to create gene edited cacao plants. So if you notice a difference in any of your favorite chocolates this Christmas, now you know why.

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