Office plank challenge over lipsticks from @refybeauty

The video shows several employees at a beauty company attempting a plank challenge where they must hold the position over a row of upright lipsticks. The video captures their struggles, successes, and failures, with one employee comically falling and getting lipstick stains on her white shirt, showcasing a fun, behind-the-scenes office culture during a product launch.

Creator: @refybeauty on TikTok

Video format

Vlog

Video outline

  1. Present high-stakes challenge
  2. Show dramatic failure
  3. Cycle through varied attempts
  4. Reveal comedic consequences

Narrative framework

The Gauntlet Challenge

Narrative framework logic

A group of individuals attempts a difficult or comical physical challenge with a clear success/failure outcome, where failure has a humorous, non-harmful consequence. The narrative is structured around showcasing a variety of attempts and outcomes.

Topics: Beauty, Product Launch, Comedy

Concepts: Challenge, Behind The Scenes

Formats: Vlog

Elements: Montage Editing

Account types: Brand

Transcript excerpt

Right. I've started, like, tense. Tense. Tense. Forty eight seconds left. No. I can't. You can't? No. I can't. Come on. If you've got thirty eight seconds, let's try. No. No. No. No. That hurt. Jen? Is it all my jeans? Twenty seconds. Give it a smile.

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