Celebrity makeup tutorial start to finish from @hourglasscosmetics

The creator, Hailey Bieber, demonstrates her go-to 'date night' makeup routine using exclusively Hourglass Cosmetics products. She walks through the process step-by-step, starting with a skin tint, applying and blending concealer, and finishing with a lighting powder to set her under-eyes. Throughout the tutorial, she explains the benefits and application techniques for each product, culminating in a final reveal of the completed look.

Creator: @hourglasscosmetics on TikTok

Video format

Speaker address

Video outline

  1. Show desired outcome
  2. Build foundational layer
  3. Add defining details
  4. Reveal unique technique
  5. Present final result

Narrative framework

The Expert Process Blueprint

Narrative framework logic

A step-by-step demonstration that builds towards a desirable final outcome, punctuated by insider techniques to establish authority and provide unique value.

Topics: Makeup, Cosmetics / Skincare

Concepts: Tutorial / How To, Product Showcase

Formats: Speaker address

Elements: Intimate Close-Up

Account types: Brand, Personal Brand

Transcript excerpt

This is the look that I have been gravitating towards for a night out, date night. I'm gonna start today with the hourglass tint. This is the hydrating skin tint, the veil, and I'm using color seven. It's just light and hydrating. It feels really buttery on the skin, which is nice, and it blends really beautifully too. Now I'm gonna use the Hourglass Concealer in fawn. I love this concealer. I've used it many, many times, talked about it many, many times. I think it has beautiful coverage. It's really creamy. I think it's really nice and buildable. So I'm just going back in with the same brush. There's almost like a little bit of leftover of the skin tier on it, which helps blend everything really, really nicely naturally. You can see how everything just kind of melts really beautifully. I'm gonna go in with a smaller brush for the under eyes. I'm gonna blend out that contour up here. This is the Hourglass Ambient Lighting Palette. Usually, when it comes to powder, I actually do go in with this color right here sometimes instead of setting powder, and I put that under my eyes because it almost has, like, this hue or glow to it that's really, really nice. So I think we are there. Gi

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