Trust fall gag promotes library from @newberlinlibrary

A woman demonstrates a failed trust fall to make a point about trust, then turns to the camera to promote the New Berlin Public Library as a trustworthy source for free books, programming, and resources. The video ends with a comedic shot of the person still on the floor.

Creator: @newberlinlibrary on Instagram

Video format

Skit

Video outline

  1. Show a relatable failure
  2. State the universal problem
  3. Offer the reliable alternative
  4. End on the humorous consequence

Narrative framework

The Metaphor & Pivot

Narrative framework logic

Using a physical, comedic gag to illustrate a universal problem, then pivoting to present a subject as the reliable solution, and finally reinforcing the message with a humorous callback to the initial gag.

Topics: Local Business, Education

Concepts: Skit, Product Promo

Formats: Skit

Elements: Text Overlay

Account types: Local Business, Brand

Transcript excerpt

You can't trust everybody, but you can trust the New World Public Library to give you access for free to hundreds of books, great programming, and resources.

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