Creator shares his resource website from @jason_swet

The creator, an art director, directly addresses the camera and invites viewers to "steal" his curated bookmarks. He explains that he has compiled all his favorite creative tools, inspiration sources, and people to follow onto a public website called thetoolbox.art. He shares the origin story of the project, mentioning he started it because it's the resource he wishes he had as a junior creative, and concludes by encouraging viewers to check out the site, share it, and comment to receive a direct link.

Creator: @jason_swet on Instagram

Video format

Talking Head Edit

Video outline

  1. Offer exclusive resource
  2. Establish personal need
  3. Reveal the solution
  4. Provide direct access

Narrative framework

The Generous Expert Blueprint

Narrative framework logic

The creator leverages their expertise to solve a common problem for their audience by creating a valuable, free resource, then tells the story of its creation to build trust and drive adoption.

Topics: Design, Art, Career Advice, Graphic Design

Concepts: Tutorial / How To, Buying List, Origin Story

Formats: Talking Head Edit

Elements: B-Roll Cutaway, Text Overlay, Screen Recording, DM / Comment-for-Info CTA

Account types: Personal Brand, Brand

Transcript excerpt

Steal my art director bookmarks. All of them. I've made them completely public on a website. You can see my favorite creative tools and inspiration resources, people to follow. I started out as a junior art director wishing I had something like this. First made a free PDF and then turned that into a website, thetoolbox.art. It's a work in progress as I continue to add more and more resources. No, check it out and share with other creatives.

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