Figma UI animation teaser video from @figma

The video presents a fast-paced motion graphic animation mimicking the Figma user interface. A selection box rapidly expands and resizes a circular element, transitioning through various dimensions and a 'Glass' label before morphing into the colorful Figma logo, serving as a hype teaser for an announcement the following day.

Creator: @figma on Instagram

Video format

Teaser Trailer

Video outline

  1. Isolate abstract interface element
  2. Expand to reveal feature
  3. Resolve with brand logo

Narrative framework

The Kinetic Interface Reveal

Narrative framework logic

Leveraging familiar interface mechanics (selection, resizing) to create a satisfying, mystery-driven reveal for a product update.

Topics: Design, Tech, Product Design

Concepts: Hype Teaser

Elements: Motion Graphics, Text Overlay

Account types: Brand

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