Celebrity plea for PBS funding from @pbs

Reba McEntire introduces herself and establishes her long-standing relationship with PBS. She explains the immediate political threat of funding cuts in the Senate, outlines the value of PBS programming, and directs viewers to a specific website to take action.

Creator: @pbs on Instagram

Video format

Speaker address

Video outline

  1. Establish speaker credibility
  2. Reveal urgent threat
  3. List universal benefits
  4. Share personal connection
  5. Give specific instruction

Narrative framework

The Authority-Crisis Mobilization

Narrative framework logic

Leverages established personal credibility to validate an urgent threat against a shared resource, then pivots to a specific call to action based on collective values.

Topics: Politics, Entertainment, Education

Concepts: Milestone Celebration, Breakdown

Formats: Speaker address

Elements: Direct Call-to-Action

Account types: Brand, Personal Brand

Transcript excerpt

Hey. It's Reba. From my appearances on Austin Tier Limits in 1987 to South Pacific in concert from Carnegie Hall in 2006, I've had a long relationship with PBS. Now PBS needs our help. In just a few short days, the Senate is going to vote on a bill that would remove federal funding from PBS. PBS has done so much for us, from children's education to teaching us about science, the earth and the tier, to the most near to my heart, the incredible arts programming that brings the power of live performance into our homes. If you believe in PBS like I do, check out protectmypublicmedia.org to find out how you can help. Let's help keep PBS keep delivering the incredible programming that we all love so much. Thank you.

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